How The 'Niche' Sex Toy Market Grew Into An Unstoppable $15B Industry

Considering her feedback, Duncan created The Venus, a simple silicone dildo resembling a finger that was body-safe, soft, heat-resistant, and available in light pink and chocolate brown. While working as an auto mechanic, he was intrigued by the heat-resistant properties of silicone and its lack of strong chemical odors. This prompted exploration into its potential use in producing dildos that could be safely shared between partners due to its ability to withstand boiling water sterilization. The only obstacle was that the silicone used in automobile parts was unsuitable for body contact.

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