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Missouri citizens authorized legal mobile and retail sports betting wagering, permitting managed books to take bets next year.
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The sports betting ballot procedure gone by a slim bulk early Wednesday early morning after more than 2.9 million votes were counted.

Seven of the 8 states surrounding Missouri allow mobile or retail sportsbooks. That includes Kansas and Illinois, which divided the Kansas City and St. Louis city locations with Missouri, respectively.

Missouri is the 39th state to approve legal sportsbooks and the 31st to green light statewide mobile sports betting. It is the only state to approve sports betting this year.
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" Missouri has a few of the best sports betting fans worldwide and they showed up big for their preferred groups on Election Day," Bill DeWitt III, president of the St. Louis Cardinals, said in a declaration. "On behalf of all six of Missouri's professional sports betting franchises, we desire to thank the Missouri citizens who made their voices heard by approving Amendment 2. This historic vote makes Missouri the 39th state to legislate sports betting wagering and ensures we no longer lose valuable tax earnings to our neighboring states. Most importantly, the passage of Amendment 2 means a new, dedicated, long-term financing stream for Missouri class."
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Missouri sports betting next actions

Voter approval implies up to 14 mobile sportsbooks might start accepting bets next year. It is unlikely all 14 offered licenses are used.

DraftKings and FanDuel financed almost every dollar of the "yes" project and will unquestionably use to take bets in the Show Me State. They will likely each pursue the two "untethered" licenses offered without having to partner with a Missouri brick-and-mortar casino or sports betting team (and pay an accompanying fee).

Six licenses are offered to each Missouri casino operator, respectively. Caesars, in spite of opposing the ballot measure, will likely use its license to release the Caesars mobile sportsbook. Penn Entertainment, which manages ESPN Bet, and Bally's (Bally Bet) will also likely introduce their respective books.

The other 3 operators are Boyd Gaming, Century Casino, and Affinity Interactive. It stays unclear if they will release mobile sportsbooks.

The remaining 6 licenses are reserved for each of the significant expert sports betting teams that play home games in Missouri: MLB's Kansas City Royals and Cardinals, the NFL's Kansas City Chiefs, NHL's St. Louis Blues, MLS' St. Louis City SC and the NWSL's Kansas City Current. The sports betting organizations were amongst the most prominent proponents of the tally procedure.

Together with DraftKings, FanDuel and Caesars, Missouri gamblers need to expect other prominent nationwide brand names including BetMGM, bet365, BetRivers and Fanatics to look for market access.

Launch probability tiers IF Missouri citizens authorize sports betting wagering:

Guarantees: FanDuel, DraftKings Locks: BetMGM, Bally Bet Highly likely: Fanatics, bet365, ESPN BET Are Already Reside In Illinois, So Yeah(?): BetRivers, Hard Rock, Circa Opposed Referendum But Still Might: Caesars
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Missouri's tally measure permits every Missouri casino to open retail sportsbooks on their respective residential or commercial properties. Most if not all 13 casinos managed by the 6 gambling establishment operators are expected to open in-person sports betting options such as wagering kiosks and possibly committed, full-service sportsbooks.

The 6 sports betting teams can also open in-person sportsbooks within or adjacent to their particular home playing locations. Missouri will sign up with Illinois, Maryland, Arizona, Connecticut, and Washington, D.C. amongst jurisdictions that allow in-stadium retail sportsbooks.
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The language around the ballot measure needs the very first certified sportsbooks to begin accepting wagers by Dec. 1, 2025. Operators will likely deal with regulators to go live before kick-off of the fall 2025 football season, continually books' most financially rewarding time of the sports betting calendar.

Missouri sports betting background

The successful Missouri sports betting wagering campaign comes in spite of millions in financing opposing the measure from one of the state's biggest sports betting stakeholders.

Caesars spent countless dollars to defeat the step. In many other states that tie online sports betting with a state's brick-and-mortar gambling establishments, an operator is granted at least one license per managed residential or commercial property.
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In that situation in Missouri, Caesars would be managed a minimum of three possible licenses, one for each casino it handles. Instead, Caesars only has one. In states with the license-per-property design, companies can either open extra internal books or, more typically, subcontract the license to a competitor that pays an accompanying charge in .

FanDuel and DraftKings, which have approximately two-thirds of U.S. across the country sports betting deal with market share, could potentially have an upper hand on their rivals by earning the set of untethered licenses. It remains to be seen which 2 books will earn these slots, however the language around the ballot step would appear to prefer the 2 national market leaders.

Polling previously in the year revealed the "yes" vote with a minor lead. Support efforts were strengthened by tens of millions spent by DraftKings and FanDuel.

A series of television and radio ads concentrated on the earnings legal sportsbooks would generate for Missouri public education. Opponents, moneyed mostly by Caesars, argued the fans' ads were deceptive and the 10s of millions of projected dollars raised would have a minimal impact in a state that already invests billions on education each year.